{"id":678,"date":"2024-02-07T00:09:33","date_gmt":"2024-02-07T00:09:33","guid":{"rendered":"https:\/\/businesstriumphs.com\/index.php\/2024\/02\/07\/an-internet-media-company-launches-a-plan-to-cover-the-election-for-gen-z\/"},"modified":"2024-02-07T00:09:33","modified_gmt":"2024-02-07T00:09:33","slug":"an-internet-media-company-launches-a-plan-to-cover-the-election-for-gen-z","status":"publish","type":"post","link":"https:\/\/businesstriumphs.com\/index.php\/2024\/02\/07\/an-internet-media-company-launches-a-plan-to-cover-the-election-for-gen-z\/","title":{"rendered":"An internet media company launches a plan to cover the election for Gen Z"},"content":{"rendered":"
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A company best known for its posts on Instagram announced on Tuesday that it will try to capitalize on young people\u2019s growing use of social media for news by teaming with a well known TikTok creator for political coverage this year.<\/p>\n

The company, Betches, said it will partner with the creator Vitus \u201cV\u201d Spehar a.k.a. @underthedesknews on a political podcast called \u201cAmerican Fever Dream.\u201d Spehar rose to prominence on TikTok after covering the Jan. 6, 2021, attack on the U.S. Capitol and now posts daily news to her over 3 million followers on the app.<\/p>\n

Betches was founded as a blog in 2011 by three college students, Sami Sage, Aleen Dreksler and Jordana Abraham. Over the past decade the brand has expanded into a multiplatform media company perhaps best known for its significant Instagram presence, including its primary Instagram account with over 9.2 million followers<\/p>\n

The brand also hosts a robust podcast network with over a dozen podcasts covering pop culture, reality TV, true crime, dating and other topics. Last year, the company was acquired by LBG Media the British publisher of LADbible, which operates several large social media accounts including UNILAD and LADbible. Betches\u2019 primary audience is young millennial and Gen Z women.<\/p>\n

Betches co-founder Sage said the company intends to cover the U.S. presidential election across its news channels, including a news-driven Instagram account with over 616,000 followers, a newsletter and potentially live events. Betches plans to cover the Democratic National Convention this year; Sage also hosts a daily news podcast called \u201cMorning Announcements.\u201d A Betches spokesperson said that though the brand isn\u2019t shy about leaning liberal, the company will cover all news, whether it\u2019s Republicans or Democrats, noting that they frequently report on Republican lawmakers and candidates. Spehar is a former Republican.<\/p>\n

\u201cTraditional journalism is significantly weaker and harder to access than ever and people are spending more time on their phones being fed news algorithmically,\u201d Sage said. \u201cWe\u2019re sort of in that medium space between influencer and media company. We use a level of personality driven media \u2026 and we don\u2019t really see as much of a barrier between us, the company and the people we\u2019re trying to reach.\u201d<\/p>\n

Betches doesn\u2019t disseminate news in the way most journalistic outlets do; the brand leans hard into memes and humor. That may open it up to criticism that it\u2019s not a serious news outlet, but Sage said the company aims to communicate news in a way that\u2019s easy for young people to digest. Betches also isn\u2019t neutral in the way it covers news. The company has a strong liberal slant. Amanda Duberman, Betches\u2019 senior director of special projects, said the company is \u201cnot shy about our bias and what our beliefs are.\u201d<\/p>\n

Spehar said it was Betches\u2019 commitment to delivering news in nontraditional ways such as through memes, TikTok videos and personality-driven podcasts that made her want to work with the company. \u201cSo much of legacy media is losing journalists, they\u2019re shutting down entire departments,\u201d Spehar said, \u201cand Betches feels like a place that has caught its stride and is running toward something rather than holding the pieces together.\u201d<\/p>\n

Duberman said there\u2019s a growing hunger for political content on social media, particularly since the Supreme Court overturned Roe v. Wade in 2022. That has changed the interests of Betches\u2019 audience, she said.<\/p>\n

\u201cYou could make viral content about a Wisconsin Supreme Court race in 2023,\u201d she said. \u201cYou couldn\u2019t do that in 2020. We\u2019re really paying close attention to the ballot initiative in Florida. Four years ago, people would have been sort of like confused about why we would focus on that. Now I think it\u2019s a full-court press among people that care about reproductive rights.\u201d<\/p>\n<\/p>\n

This post appeared first on The Washington Post<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A company best known for its posts on Instagram announced on Tuesday that it will try to capitalize on young people\u2019s growing use of social media for news by teaming with a well known TikTok creator for political coverage this year. The company, Betches, said it will partner with the creator Vitus \u201cV\u201d Spehar a.k.a. […]<\/p>\n","protected":false},"author":0,"featured_media":679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics"],"_links":{"self":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/comments?post=678"}],"version-history":[{"count":0,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/678\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media\/679"}],"wp:attachment":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media?parent=678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/categories?post=678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/tags?post=678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}