Netflix\u00a0on Friday\u00a0announced\u00a0it has secured exclusive rights in the U.S. to the FIFA Women\u2019s World Cup in 2027 and 2031.<\/p>\n
The announcement comes just days before Netflix will\u00a0stream\u00a0its first ever National League Football Christmas Day games. Adding the Women\u2019s World Cup to its portfolio shows the streaming giant is continuing to bulk up its sports rights portfolio. It also comes as the popularity of women\u2019s sports has\u00a0risen\u00a0in the last year.<\/p>\n
\u201cI\u2019ve seen the fandom for the FIFA Women\u2019s World Cup grow tremendously \u2014 from the electric atmosphere in France in 2019, and most recently, the incredible energy across Australia and New Zealand in 2023,\u201d Netflix Chief Content Officer Bela Bajaria said in a press release. \u201cBringing this iconic tournament to Netflix is not just about streaming matches \u2014 it\u2019s about celebrating the players, the culture, and the passion driving the global rise of women\u2019s sports.\u201d<\/p>\n
The 2027 tournament is set to take place in 12 cities across Brazil. The host country for the 2031 tournament is yet to be announced.<\/p>\n
Netflix said that coverage of the Women\u2019s World Cup will include commentary and entertainment from studio shows and top-tier talent, as well as Netflix-original documentaries around major players and the sport\u2019s rapidly growing fanbase in the lead up to the tournament.<\/p>\n
The Women\u2019s World Cup has\u00a0continued to grow in popularity, and\u00a0more people in the U.S.\u00a0tuned in for the women\u2019s final in 2019 than the men\u2019s in 2018. U.S. viewership\u00a0dropped substantially\u00a0in 2023, however, after the two-time defending champions were knocked out in the Round of 16.<\/p>\n
As the audience for the WNBA and women\u2019s national soccer team has grown significantly in the U.S., soccer remains one of the most popular sports globally.<\/p>\n
Netflix has 282.7 million global memberships, and the streamer has been pushing for growth internationally in part through its cheaper, ad-supported tier.<\/p>\n
Sports media rights have also exploded in valuation for media companies as live sports beckon the biggest audiences.<\/p>\n
Netflix has continued to grow into the sports category, streaming a Mike Tyson-Jake Paul fight last month, which was watched by 108 million people, making it the\u00a0most-streamed sporting event ever, according to Netflix.<\/p>\n
On Christmas Day, the streamer is set to cover the NFL double-header featuring the Kansas City Chiefs vs. the Pittsburgh Steelers and the Baltimore Ravens vs. the Houston Texans.<\/p>\n<\/p>\n
Netflix\u00a0on Friday\u00a0announced\u00a0it has secured exclusive rights in the U.S. to the FIFA Women\u2019s World Cup in 2027 and 2031. The announcement comes just days before Netflix will\u00a0stream\u00a0its first ever National League Football Christmas Day games. Adding the Women\u2019s World Cup to its portfolio shows the streaming giant is continuing to bulk up its sports rights […]<\/p>\n","protected":false},"author":0,"featured_media":13433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-13432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/13432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/comments?post=13432"}],"version-history":[{"count":0,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/13432\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media\/13433"}],"wp:attachment":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media?parent=13432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/categories?post=13432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/tags?post=13432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}