OpenAI said Monday it\u2019s releasing its buzzy AI video-generation tool, Sora, later in the day.<\/p>\n
The AI video-generation model works similarly to OpenAI\u2019s image-generation AI tool, DALL-E: A user types out a desired scene, and Sora will return a high-definition video clip. Sora can also generate video clips inspired by still images and extend existing videos or fill in missing frames. The\u00a0Microsoft-backed artificial intelligence startup, which burst into the mainstream last year thanks to the viral popularity of ChatGPT,\u00a0introduced Sora in February.<\/p>\n
It\u2019ll debut to U.S. users as well as to \u201cmost countries internationally\u201d later today, according to OpenAI\u2019s YouTube livestream, and the company has \u201cno timeline\u201d yet for launching the tool in Europe and the U.K., as well as some other countries.<\/p>\n
OpenAI said users don\u2019t need to pay extra for the tool, which will be included in existing ChatGPT accounts such as Plus and Pro. Employees on the livestream and OpenAI CEO Sam Altman demonstrated features like \u201cBlend\u201d (i.e., joining two scenes together at the user\u2019s direction), as well as the option to make an AI-generated video endlessly repeat.<\/p>\n
Until now, Sora has mainly been available to a small group of safety testers, or \u201cred-teamers,\u201d who test the model for vulnerabilities in areas such as misinformation and bias.<\/p>\n
Reddit users\u00a0asked OpenAI executives\u00a0in October about Sora\u2019s release date, questioning whether it was being delayed \u201cdue to the amount of compute\/time required for inference or due to safety.\u201d In response, OpenAI\u2019s product chief Kevin Weil wrote, \u201cNeed to perfect the model, need to get safety\/impersonation\/other things right, and need to scale compute!\u201d<\/p>\n
\u201cWe obviously have a big target on our back as OpenAI,\u201d Rohan Sahai, OpenAI\u2019s Sora product lead, said on the livestream, adding that the company needs to prevent illegal use of the technology. \u201cBut we also want to balance that with creative expression.\u201d<\/p>\n
OpenAI closed its latest funding round\u00a0in October at a valuation of $157 billion, including the $6.6 billion the company raised from an extensive roster of investment firms and Big Tech companies. It also received a\u00a0$4 billion\u00a0revolving line of credit, bringing its total liquidity to more than $10 billion.<\/p>\n
It\u2019s all part of a serious growth plan for OpenAI, as the\u00a0Microsoft-backed artificial intelligence startup battles\u00a0Amazon-backed Anthropic, Elon Musk\u2019s xAI,\u00a0Google,\u00a0Meta, Microsoft and Amazon for the biggest slice of the generative AI market, which is\u00a0predicted to top $1 trillion\u00a0in revenue within a decade.<\/p>\n
Earlier this month, OpenAI hired\u00a0its first chief marketing officer, indicating plans to spend more on marketing to grow its user base. And in October, OpenAI\u00a0debuted a search feature within ChatGPT\u00a0that positions it to better compete with search engines like\u00a0Google,\u00a0Microsoft\u2019s Bing and Perplexity and may attract more users who otherwise visited those sites to search the web.<\/p>\n
With Sora, the ChatGPT maker is looking to compete with\u00a0video-generation AI tools from companies such as\u00a0Meta\u00a0and\u00a0Google, which announced Lumiere\u00a0in January. Similar AI tools are available from other startups, such as Stability AI\u2019s Stable Video Diffusion.\u00a0Amazon\u00a0has also released Create with Alexa, a model\u00a0that specializes in generating\u00a0prompt-based short-form animated children\u2019s content.<\/p>\n
Video could be the next frontier for generative AI now that chatbots and image generators have made their way into the consumer and business world. While the creative opportunities will excite some AI enthusiasts, the new technologies present serious misinformation concerns as major political elections occur across the globe. The number of AI-generated deepfakes created has increased 900% year over year, according to data from Clarity, a machine learning firm.<\/p>\n
OpenAI has made multimodality \u2014 the combining of text, image and video generation \u2014 a prominent goal in its effort to offer a broader suite of AI models.<\/p>\n
News of Sora\u2019s release follows protestors\u2019 decision to leak what appeared to be a copy of Sora over concerns about the ChatGPT maker\u2019s treatment of artists.<\/p>\n
Some members of OpenAI\u2019s early access program for Sora, which it said included about 300 artists, published an\u00a0open letter\u00a0in late November critiquing OpenAI for not being sufficiently open or supporting the arts beyond marketing.<\/p>\n
\u201cDear corporate AI overlords,\u201d the protestors\u2019 open letter stated, \u201cWe received access to Sora with the promise to be early testers, red teamers and creative partners. However, we believe instead we are being lured into \u2018art washing\u2019 to tell the world that Sora is a useful tool for artists.\u201d<\/p>\n
The letter added that hundreds of artists provided unpaid labor for OpenAI through bug testing and feedback on Sora, and that \u201cwhile hundreds contribute for free, a select few will be chosen through a competition to have their Sora-created films screened \u2014 offering minimal compensation which pales in comparison to the substantial PR and marketing value OpenAI receives.\u201d<\/p>\n
\u201cWe are not against the use of AI technology as a tool for the arts (if we were, we probably wouldn\u2019t have been invited to this program),\u201d the open letter stated. \u201cWhat we don\u2019t agree with is how this artist program has been rolled out and how the tool is shaping up ahead of a possible public release. We are sharing this to the world in the hopes that OpenAI becomes more open, more artist friendly and supports the arts beyond PR stunts.\u201d<\/p>\n
In late November, an OpenAI spokesperson responded to the protestors\u2019 actions in a statement to CNBC.<\/p>\n
\u201cHundreds of artists in our alpha have shaped Sora\u2019s development, helping prioritize new features and safeguards,\u201d the OpenAI spokesperson said at the time. \u201cParticipation is voluntary, with no obligation to provide feedback or use the tool. We\u2019ve been excited to offer these artists free access and will continue supporting them through grants, events, and other programs.\u201d<\/p>\n<\/p>\n
OpenAI said Monday it\u2019s releasing its buzzy AI video-generation tool, Sora, later in the day. The AI video-generation model works similarly to OpenAI\u2019s image-generation AI tool, DALL-E: A user types out a desired scene, and Sora will return a high-definition video clip. Sora can also generate video clips inspired by still images and extend existing […]<\/p>\n","protected":false},"author":0,"featured_media":13076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-13075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/13075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/comments?post=13075"}],"version-history":[{"count":0,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/13075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media\/13076"}],"wp:attachment":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media?parent=13075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/categories?post=13075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/tags?post=13075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}