Reddit\u00a0is ramping up efforts to attract more users outside of the U.S., putting countries like India and Brazil in focus as it looks to unlock new advertising opportunities, a top company executive told CNBC.<\/p>\n
In a wide-ranging interview, Jen Wong, chief operating officer of Reddit, said other platforms have 80% to 90% of users outside of the U.S. while about half of her company\u2019s current users are based internationally.<\/p>\n
\u201cSo that points to a lot of our future user growth opportunity definitely outside of the U.S. and local language,\u201d Wong told CNBC. \u201cThe opportunity, the way I think about it, is every language is an opportunity for another Reddit.\u201d<\/p>\n
Reddit has historically been an English-language platform, but the company is looking to expand its international reach with the help of artificial intelligence translations. This year, Reddit launched a feature that automatically translates its site into different languages.<\/p>\n
Wong said that around 20 to 30 languages could be available by the end of the year.<\/p>\n
Among the company\u2019s fastest-growing markets in terms of users is the U.K., the Philippines, India and Brazil.<\/p>\n
\u201cIndia\u2019s growing really rapidly,\u201d Wong said. \u201cWe see a big opportunity in India.\u201d<\/p>\n
The Reddit COO said that India has a large English-speaking internet population, and there are lots of engaged users around topics like cricket and the Bollywood movie industry.<\/p>\n
Wong also said Reddit has been meeting with \u201cmods\u201d \u2014 or moderators, who oversee content on communities on the site.<\/p>\n
Growth in markets like India can propel Reddit to boost ad revenue, its main source of income.<\/p>\n
International markets account for just over 17% of Reddit\u2019s revenue currently, according to the company\u2019s third-quarter results, despite around 50% of its users being located outside the U.S.<\/p>\n
Wong said that Reddit first attempts cross-border advertising for international markets, such as when a European brand is looking to advertise in the U.S. Then, when Reddit hits about 10% of a country\u2019s internet population in a country, there is an opportunity to build teams focused on local advertising \u2014 like an Indian brand advertising to Indian users.<\/p>\n
This has not yet happened in many markets, but Reddit is keeping an eye on many of its fastest growing countries, Wong said.<\/p>\n
Reddit users will know that it\u2019s not always the easiest site to find what you\u2019re looking for \u2014 a drawback that the company is now looking to change with new search tools.<\/p>\n
During Reddit\u2019s third-quarter earnings call last month, CEO Steve Huffman called search on the platform a \u201cfocused investment\u201d in 2025.<\/p>\n
Wong expanded that the company is thinking of its search feature as a way of helping users to navigate around the site to find similar topics or posts that they may have otherwise missed.<\/p>\n
\u201cYou land on a post and but it\u2019s almost like a dead end. But there are a lot of posts, often like that post, or there are other posts like that post in other communities. And so giving you a total view of what that looks like is a really interesting opportunity,\u201d Wong said.<\/p>\n
\u201cGuiding you through Reddit as you follow that line of thinking, is how we think of the opportunity.\u201d<\/p>\n
Wong declined to say more except, \u201cWe\u2019re testing a lot of things.\u201d<\/p>\n<\/p>\n
Reddit\u00a0is ramping up efforts to attract more users outside of the U.S., putting countries like India and Brazil in focus as it looks to unlock new advertising opportunities, a top company executive told CNBC. In a wide-ranging interview, Jen Wong, chief operating officer of Reddit, said other platforms have 80% to 90% of users outside […]<\/p>\n","protected":false},"author":0,"featured_media":12713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-12712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/12712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/comments?post=12712"}],"version-history":[{"count":0,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/12712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media\/12713"}],"wp:attachment":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media?parent=12712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/categories?post=12712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/tags?post=12712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}