The\u00a0Disney\u00a0fleet is expanding.<\/p>\n
Next month, the Disney Treasure cruise ship will make its maiden voyage from Port Canaveral, Florida, to the Caribbean, officially becoming the sixth ship in the company\u2019s lineup.<\/p>\n
The Treasure, which is 221 feet tall and 1,119 feet long, can carry 4,000 passengers and 1,555 crew members. Like Disney\u2019s other cruise ships, the Treasure features themed dining, curated lounges and premium on-board live entertainment.<\/p>\n
As the Treasure sets sail, Disney, too, is embarking on its own journey. The company, which hadn\u2019t launched a new ship in a decade prior to the\u00a0Disney Wish\u2019s debut in mid-2022,\u00a0is entering an era of rapid expansion.<\/p>\n
Disney\u2019s fleet will double by 2031, with two ships arriving in 2025 \u2014 the Disney Destiny and the Disney Adventure \u2014 followed by four additional Disney-branded vessels and a partnership with Oriental Land Company to bring Disney\u2019s cruise vacations to Japan.<\/p>\n
\u201cDisney Cruise Line is going through an unprecedented period of growth,\u201d said Thomas Mazloum, president of Disney\u2019s new experiences portfolio and Disney signature experiences. \u201cThe demand that we\u2019re seeing right now for Disney Cruise Line is very strong. We\u2019re a premium brand, occupancy is high, and frankly, the business is doing really, really well.\u201d<\/p>\n
Disney cruises are part of the company\u2019s experiences division, alongside parks, resorts and consumer products. According to the company\u2019s earnings report on Thursday, the division posted record revenue and profit for\u00a0fiscal 2024, with revenue up 5% for the full year to $34.15 billion and operating income up 4% to $9.27 billion.<\/p>\n
The Disney Treasure cruise ship.<\/span>Disney<\/span><\/p>\n The experiences segment was the second-highest revenue driver for Disney last year behind its entertainment division, which tallied $41.18 billion in fiscal 2024. However, the entertainment segment\u2019s operating profits were smaller, just $3.92 billion.<\/p>\n Full-year revenue growth in experiences was the strongest of any Disney division, and the company expects to see 6% to 8% profit growth for experiences in fiscal 2025.<\/p>\n Disney has become a leader in the family cruising space, despite its relatively small number of ships. For comparison, the three largest cruise lines are\u00a0Carnival, with more than 100 vessels,\u00a0Royal Caribbean, with more than 40, and\u00a0Norwegian Cruise Line, with around 30.<\/p>\n Disney is considered slightly more expensive than Carnival and Royal Caribbean for base pricing, but if guests choose to upgrade to larger cabins or add food packages or experiences to their itineraries, the prices are quite similar.<\/p>\n Disney\u2019s Treasure offers seven-night cruises starting at\u00a0$4,277 for two guests\u00a0and $6,994 for a family of four. These prices increase if travelers select cruises tied to Halloween or Christmas.<\/p>\n What sets Disney apart is its innovations in cruising and its focus on storytelling, said Gavin Doyle,\u00a0founder of MickeyVisit.com.<\/p>\n \u201cDisney redefined the cruising space when they entered, and that was in the way they were designing the ships in a guest-centric way that they serviced people on board, and also the beloved characters and intellectual properties that they can integrate,\u201d he said.<\/p>\n Doyle noted that Disney accommodates diners using \u201crotational dining\u201d on its cruise ships. Passengers don\u2019t eat in one large mess hall \u2014 they are prescheduled to dine at different themed restaurants. Disney rotates the restaurant staff, too, to follow each group of passengers to their scheduled restaurant. In so doing, guests have the same servers, busboys and restaurant managers throughout their trip, and the waitstaff gets to know the guests \u2014 and their preferences.<\/p>\n \u201cThey\u2019re able to just deliver this level of customer service that does feel like magic,\u201d Doyle said.<\/p>\n Plaza de Coco, named for the Disney and Pixar film \u201cCoco,\u201d is one of the many themed restaurants on the Treasure cruise ship.<\/span>Disney<\/span><\/p>\n While there are traditional amenities onboard the Treasure that are staples on cruise lines \u2014 upscale restaurants, pools, spas and gaming rooms for kids \u2014 Disney has integrated storytelling into these services to elevate them for guests.<\/p>\n Its dinnertime restaurants are immersive and feature live entertainment. Plaza de Coco, the first theatrical dining experience themed to the 2017 film \u201cCoco,\u201d invites guests to gather at Mariachi Plaza for a festive meal and music.<\/p>\n Meanwhile, over at Worlds of Marvel, guests will experience two different shows, one called \u201cAvengers: Quantum Encounter\u201d and the other \u201cMarvel Celebration of Heroes: Groot Remix.\u201d<\/p>\n The high-tech venue has a number of screens for diners to tune in to during their meal to experience the heroic adventures.<\/p>\n Worlds of Marvel, a restaurant on Disney\u2019s cruise ship Treasure that was inspired by the Marvel Cinematic Universe.<\/span>Disney<\/span><\/p>\n There is also 1923, a restaurant named after the founding year of Walt Disney Animation Studios. This location is a bit more subdued and upscale. It features a collection of exploration-themed artwork from modern and classic animated films.<\/p>\n In addition to the three main family restaurants, the Treasure has a number of places for casual dining and to grab quick bites during the journey. Those with a sweet tooth can head to Jumbeaux\u2019s Sweets, which is based on the ice cream parlor from Disney\u2019s \u201cZootopia.\u201d<\/p>\n The Treasure also features some adult-exclusive dining locations for those traveling without kids or looking for a night away.<\/p>\n Palo Steakhouse and Enchante are upscale restaurants inspired by \u201cBeauty and the Beast\u201d and feature gourmet Italian and French menus. The Rose, a chic lounge at the entrance to the two restaurants, has pre-dinner aperitifs and after-dinner cocktails.<\/p>\n Jumbeaux\u2019s Sweets, inspired by the ice cream parlor in Disney\u2019s \u201cZootopia,\u201d is a gelato and sweets shop on Disney\u2019s Treasure cruise ship.<\/span>Disney<\/span><\/p>\n The Disney Treasure marks the first time that Disney has brought intellectual properties from its parks to one of its ships.<\/p>\n The Haunted Mansion Parlor is a bar that features ghostly design elements from the famed attraction as well as spirit-filled cocktails, mocktails and zero-proof beverages.<\/p>\n \u201cWalt Disney World has been around 50 years,\u201d said Mazloum. \u201cDisneyland even longer. Many of our guests over the years have been growing up by coming to our parks and over time you have these iconic attractions and experiences \u2026 Our Imagineers, and I\u2019ve got to give them a lot of credit, came up with the idea.\u201d<\/p>\n \u201cWe were literally thrilled with that idea, and even more thrilled with the reception we\u2019ve received,\u201d he added.<\/p>\n The Haunted Mansion Parlor is an adults-only bar on the Treasure cruise ship that was inspired by the Disney theme parks attraction.<\/span>Disney<\/span><\/p>\n Another fan-favorite parks property coming to the Treasure is Jungle Cruise. Skipper Society is a place to grab themed cocktails and light snacks surrounded by camp-style furnishings.<\/p>\n Other adults-only spots include Scat Cat Lounge, based on \u201cThe Aristocats,\u201d and Periscope Pub, based on \u201c20,000 Leagues Under the Sea.\u201d<\/p>\n Of course, for many, Disney cruises are a family affair.<\/p>\n \u201cPeople often say that they have been designed with families in mind, which is absolutely correct,\u201d said Mazloum. \u201cI would go a step further and say they\u2019ve really been designed for multiple generations so that everyone is allowed to enjoy their experiences.\u201d<\/p>\n According to the Cruise Lines International Association, cruises are a top choice for multigenerational travels, with one-third of families sailing with at least two generations. Another 28% of cruise travelers board with three to five generations, the organization said in its annual state of the cruise industry report published in April.<\/p>\n Disney has dedicated spaces for every age group. It\u2019s a Small World nursery offers babysitting services for children ages six months to three years, while older children can head over to Disney\u2019s Oceaneer Club, which features several immersive spaces.<\/p>\n Families can also catch \u201cDisney the Tale of Moana\u201d at the Walt Disney Theatre onboard the Treasure. The Broadway-style production features a massive Te Ka puppet and introduces an all-new song called \u201cWarrior Face.\u201d The stage will also feature \u201cDisney Seas the Adventure\u201d and \u201cBeauty and the Beast.\u201d<\/p>\n Additionally, the Treasure will have Hero Zone and the Wonderland and Never Land Cinemas, popular spaces from the Disney Wish. Hero Zone is a sports and recreation venue with game show-style competitions and physical challenges, while cinemas are luxe screening rooms featuring first-run films from Disney, Pixar, Marvel and Lucasfilm.<\/p>\n Similar to the Wish, the Treasure also has a Toy Story-themed area that includes a splash pool, wading pool and family waterslide. There\u2019s also an adapted version of the Wish\u2019s AquaMouse water coaster called \u201cCurse of the Golden Egg.\u201d<\/p>\n<\/p>\n The\u00a0Disney\u00a0fleet is expanding. Next month, the Disney Treasure cruise ship will make its maiden voyage from Port Canaveral, Florida, to the Caribbean, officially becoming the sixth ship in the company\u2019s lineup. The Treasure, which is 221 feet tall and 1,119 feet long, can carry 4,000 passengers and 1,555 crew members. Like Disney\u2019s other cruise ships, […]<\/p>\n","protected":false},"author":0,"featured_media":12471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-12470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/12470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/comments?post=12470"}],"version-history":[{"count":0,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/12470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media\/12471"}],"wp:attachment":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media?parent=12470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/categories?post=12470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/tags?post=12470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}