Tiger Woods\u2019 new logo for his Sun Day Red golf apparel line is facing a trademark dispute.<\/p>\n
Tigeraire, a company that makes cooling products for athletes, has filed a\u00a0notice of opposition\u00a0with the U.S. Patent and Trademark Office, alleging that Sun Day Red and Tiger Woods have \u201cunlawfully hijacked\u201d Tigeraire\u2019s design into their own branding.<\/p>\n
\u201cThe actions of SDR, TaylorMade and Tiger Woods blatantly ignore Tigeraire\u2019s long-standing protected mark, brand and identity, violate federal and state intellectual property law, and disregard the consumer confusion their actions create. SDR\u2019s application should be denied,\u201d the court filing said.<\/p>\n
The Tigeraire logo, left, and Sun Day Red\u2019s logo.<\/span>U.S. Patent and Trademark Office<\/span><\/p>\n TaylorMade Golf, the company behind Sun Day Red, told CNBC, \u201cWe have full confidence in the securitization of our trademarks.\u201d<\/p>\n Sun Day Red was launched in May, following Woods\u2019 27-year partnership with Nike.<\/p>\n The brand pays homage to the fact that Woods always wears red on Sundays and the logo is a tribute to the 15 majors he\u2019s won over the course of his career, Woods said previously.<\/p>\n \u201cSun Day Red continues to penetrate the North American marketplace,\u201d TaylorMade CEO David Abeles said. \u201cOur products have been extremely well received.\u201d<\/p>\n A spokesman for Woods declined to comment on the matter.<\/p>\n Woods and the Sun Day Red team will have 40 days to file an answer on the notice.<\/p>\n The opposition proceeding will bring the trademark application that Woods filed for his new logo to a halt, Josh Gerben, a trademark attorney, told CNBC. It is unlikely to affect future production of the line, though, he said.<\/p>\n \u201cThey now likely give themselves an opportunity to negotiate with Tiger and TaylorMade to see if there\u2019s a resolution that might be had,\u201d Gerben said.<\/p>\n He expects the case to settle before it gets close to a trial.<\/p>\n \u201cBy filing this opposition, the portable fan company really basically gets them a seat at the table to negotiate,\u201d he said. \u201cBecause in order for Tiger and TaylorMade to get this trademark registered there, you\u2019re gonna have to win this case.\u201d<\/p>\n<\/p>\n Tiger Woods\u2019 new logo for his Sun Day Red golf apparel line is facing a trademark dispute. Tigeraire, a company that makes cooling products for athletes, has filed a\u00a0notice of opposition\u00a0with the U.S. Patent and Trademark Office, alleging that Sun Day Red and Tiger Woods have \u201cunlawfully hijacked\u201d Tigeraire\u2019s design into their own branding. \u201cThe […]<\/p>\n","protected":false},"author":0,"featured_media":10352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-10351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/10351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/comments?post=10351"}],"version-history":[{"count":0,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/posts\/10351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media\/10352"}],"wp:attachment":[{"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/media?parent=10351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/categories?post=10351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstriumphs.com\/index.php\/wp-json\/wp\/v2\/tags?post=10351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}